
As more and more traditional design practices turn to digital formats, I have to wonder if the graphic designer has to mold into a new application as well. Do we have to conform or is there a way to save our traditional hands-on methods? From my point of view, preserving the craft of letterpress printing by making it into an iPad app is kind of like trying to preserve books with the Kindle or Nook. The new LetterMpress™ app allows the designer to virtually go through a digital letterpress environment in the same way as a real letterpress;
“you can place and arrange wood type and cuts on a press bed, lock the type, and ink the type and print. You are able to create unlimited designs, with multiple colors, using authentic vintage wood type and art cuts, as well as having the letters appear backwards in the press bed—and store your designs in digital galley trays. You can actually print your design directly from LetterMpress™ or save it as an image and then import it into other applications. John Bonadies, creator, plans to include 12 typefaces and 50 art “cuts” for the first version of LetterMpress. The way the software reproduces that good old fashioned aesthetic uneven ink distribution, funky textures, and idiosyncratic detailing is by manipulating scans of real wood type impressions. At a later stage, LetterMpress users will be able to get actual letterpress prints custom made from their designs by typesetters working with the growing collection.
– John Bonadies, graphic designer and creator of LetterMPress™
What does this mean for the creative art form of letterpress printing? In a positive outlook, it could mean the new LetterMPress™ app will act as a catalyst for people who don’t know what a pica is from a penny making them interested in typographic printing and hopefully propel them into wanting to learn more about typesetting by hand. Though, technology can be used as a destroyer and preserver when it comes to the arts. There will always be a lack of individualism and personal creativity from this new app that cannot be replaced with the feel and texture of a letterpress. It is the classic duality of man versus machine. With that however, designers have to look towards the future and take the old with the new by creating a new art form for a new generation. It worked for the digital photograph why not the digital letterpress?
As a graphic designer today, I feel that we are being mass produced at a large rate, but do not stop and get our hands dirty like our predecessors before us. Luckily, there is still a community of letter pressers and older school typesetters who preserve the art of letterform and typography in their small ink-stained studios.
As much as I would like to embrace this new LetterMpress™ app, I still believe that there is nothing like the feeling of being a part of a historical process. With it being easier and easier to have a completely digital work flow for the graphic designer these days, it’s nice to be able to touch the type and feel it on your finger tips, than it is to just click the mouse a couple of times. Having gotten my hands dirty, there is a lasting impression of being tactile that just makes it much more special and real. Would Gutenberg, the father of modern printing, be pleased with the progression of the printing press and moveable type now in this digital application? I trust there will always be a place to learn the old hands-on forms of design like moveable type along with the need of ink stained hands that come with the territory.
Links
http://laughingsquid.com/lettermpress-a-beautiful-letterpress-app-for-ipad/







